My first subscription box was at Quarterly. Quarterly gets really neat people and businesses to curate boxes of cool stuff every quarter. You buy in at a set rate (like $50 per box) and select your curator. Their box gets shipped to you and the items within are totally secret to you until they arrive.
It’s a great concept. I jumped in when one of my favorite blogs, Unclutterer, was getting in on the action. It was exciting! Like Christmas! A box with secret items on my door step. And I liked the idea that these were selected by someone whose opinion I valued. The objects within would be worth my money.
But soon the novelty wore off. I had $50 of items to help me organize my home, but they weren’t all things that I would be able to use. Or return. I canceled before my next box came.
This is the problem with these subscription services. If you’re not familiar, they’re showing up hot and heavy on the internet lately. It’s a model very similar to Quarterly (described above), but with different products. There’s clothing, makeup, accessories, toys, pet treats, meals… all kinds of things. Selected for you by the experts at these companies and shipped to your home.
The companies are nice enough. My experience with Stitch Fix and Dia & Co., two services that evaluate your style and send you five clothing items to try, were great from a customer service standpoint. (And each of them shipped me items made in America when I asked if they could!) The folks at Blue Apron were kind, too, when I canceled after my first week. The food wasn’t too shabby, either.
But the clothes are never quite right. One or two items will be okay… or I’d have to settle on one article of clothing so not to lose my styling fee. (The fee is $20 you pay initially, which gets credited to the price of an item you keep.) Blue Apron had meals that weren’t really my style (or had nuts in them, but those are easy enough to omit or avoid) but I tried them anyway.
Here’s my core issue. It’s something that can’t be erased by the fuzzy happy feeling that is “I’m getting a special package in the mail with a surprise inside!” Nor free shipping. Or coupon codes.
These companies employ experts to handpick a package for me. But… they’re not experts on me. How could they be? I am one lady out of thousands. The allure of asking an expert to pick something especially for me is tempting but it’s a hard fantasy to deliver on.
I’m sure there are people out there who are like, “Yes! Nailed it!” and end up with five new clothing items in their closet. I’m sure there are people who thrive in the structure a food delivery service gives them. Who are excited about new makeup. New toys. New stuff. But I can’t seem to find a groove. Usually it’s a hit and miss.
I think I’ll keep to being my own personal shopper. I know what I like to wear and what I can eat. If I see something in a store, I can make a decision about it without having it shipped to my house first. There are a lot of wonderful things on the internet that I’ve enjoyed doing and buying – this just isn’t one of them.
As for all the subscription services I’ve listed above, just remember – It’s not you. It’s me. Thanks for trying.